Super bowl Ads 2026
The super bowl is the most watched TV show in the US every year. This year a 30 second ad cost $8 million.
Why do companies make commercials?
increase brand awareness
improve the brand image
increase sales
Please describe the story of these ads.
Do you think these ads are good?
Jeep
Jeep’s sales have fallen over 40% since it’s peak in 2018.
They have 4 new car models and their plan for 2026 is to…
1) Cut prices (especially in foreign markets)
2) increase marketing by 20%
3) offer a variety of types of cars (EV’s, hybrids, gas)
Can this strategy help turnaround the company?
In Japan it’s the most popular American brand car and 7th most popular foreign brand. Can you name any of the top 3 most popular foreign car brands in Japan?
Their superbowl ad was this:
Top selling foreign cars in Japan:
1) Mercedes
2) BMW
3) Volkswagon
4) Audi
5) Mini
6) Volvo
Pringles
Pringles used Sabrina Carpenter, a very popular popstar, in their ad. Romantic Italian music is playing the background
Is this a good commercial?
In Europe, Pringles is using a different campaign called “Pass the Pringles.” It was really filmed on the side of a skyscraper.
skyscraper = very tall building
https://lbbonline.com/news/Pringles-Pass-the-Pringles
They plan to ask fans to share funny videos of themselves sharing Pringles with friends to put on social media.
Which ad do you prefer?
Ring
Ring makes home security cameras and doorbells that can always connect to your phone.
They became popular because many packages were stolen from in front of people’s houses. The system lets people talk to delivery men so you can tell them where to hide the package (in the back garden or at a neighbour’s house)
A popular new feature is called “Neighbourhood Watch.” If someone strange comes to your house, you can
hegetsus.com