Super bowl Ads 2026
The super bowl is the most watched TV show in the US every year. This year a 30 second ad cost $8 million.
Why do companies make commercials? (3 goals)
increase brand awareness
improve the brand image
increase sales
Please describe the story of these ads.
Do you think these ads are good?
Jeep
Jeep’s sales have fallen over 40% since it’s peak in 2018.
They have 4 new car models and their plan for 2026 is to…
1) Cut prices (especially in foreign markets)
2) increase marketing by 20%
3) offer a variety of types of cars (EV’s, hybrids, gas)
In the last 2 years they promoted their new EV brands but they realize that Jeep customers often like gas or hybrid models.
Can this strategy help turn around the company?
In Japan it’s the most popular American brand car and 7th most popular foreign brand. Can you name any of the top 3 most popular foreign car brands in Japan?
Their superbowl ad was this:
Top selling foreign cars in Japan:
1) Mercedes
2) BMW
3) Volkswagon
4) Audi
5) Mini
6) Volvo
Pringles
Pringles used Sabrina Carpenter, a very popular popstar, in their ad. Romantic Italian music is playing the background
She said: “I’m so tired of boys. I need a man.” Then she …
Does this make people want to buy Pringles?
In Europe, Pringles is using a different campaign called “Pass the Pringles.” It was really filmed on the side of a skyscraper.
skyscraper = very tall building
Video:
They plan to ask fans to share funny videos of themselves sharing Pringles with friends to put on social media.
Which campaign do you prefer?
Budweiser
Budweiser ads almost always use Clydesdale Horses. This type of horse was used by the company to deliver beer in the 1930s.
chick = baby bird
One day a young horse found a chick in the field. When it started raining, the horse protected the chick. The two became friends and lived together. The chick often rode on the horses back and when they grew up the chick became a bald eagle.
Bud Light
Many guests are attending a wedding. One guest asked the man with a beer: “Where did you get that?” The man pointed to a keg but…
keg = metal round container that carries beer
Budweiser and Bud Light have different target markets. What kind of person does each person target?
Budweiser targets people in the countryside and older people.
Bud Light has less alcohol and less calories. It targets younger people in cities or people having parties.
Which beer do you think is more popular in the US?
Bud Light was the top selling beer in the US until September 2025. Now they are number 3. Their sales have been falling because a couple of other brands have popular light beers (one with lower calories and one that is cheaper).
What should Bud Light do to regain market share?
Ring
Ring makes home security cameras and doorbells that can always connect to your phone.
They became popular because many packages were stolen from in front of people’s houses. The system lets people talk to delivery men so you can tell them where to hide the package (in the back garden or at a neighbour’s house)
A popular new feature is called “Neighbourhood Watch.” If someone strange comes to your house, you can share the videos and chat with other ring users who live nearby.
This was Ring’s super bowl ad:
Basically if you agree, you can allow your ring video to be scanned by AI so they can find missing pets.
Would you use this service?
Do you think this was a popular ad?
Many people started removing or destroying their ring cameras after this ad was released. They are scared because Ring, owned by Amazon, has the power to track people too. Some reports have said that Police or ICE have been using Ring networks to track people.
ICE (Immigration and Customs Enforcement) is the government group that has been aggressively catching illegal immigrants (including children) in the US to deport them.
In 2025 ICE shot 3 people who didn’t have any weapons, and killed 23 more people in car accidents, drownings or falls.
44 people died after ICE agents arrested them because they were kept in terrible conditions.
Do you think the new “Search Party” function would be popular in Japan?
Pepsi
Coca Cola has made many commercials with a polar bear in the last 30 years. Pepsi made the polar bear take the Pepsi Challenge.
This was a successful ad campaign where many people tried a coke and Pepsi while blindfolded. Most people chose Pepsi (because they only tried a small amount and Pepsi has more sugar)
In 2025 many Tiktok influencers did the Pepsi challenge and most chose Pepsi.
Xfinity
Xfinity is an Internet service provider in the US.
In this scene in Jurassic Party, there is a power cut. It means all the dinosaurs can escape.
This ad attacks what they believe to be the bad parts of modern society.
buying too many things
taking many selfies
caring about fashion
body-building / beauty contests
gambling
plastic surgery = (beauty surgery)
online learning
skateboarding
instagram
What product or service is this advertising?
Do you agree with the ad’s opinions?
hegetsus.com
hegetus.com is a campaign and website to introduce people to the Christian church.