Companies given a boost by COVID19
How did these companies BENEFIT from the pandemic?
Peloton
Online exercise classes and bike
$40 per month
You can select your favourite instructor
You can compete against classmates
Bike Price: $1,895
Will this be a popular service?
During 2020 the stock price rose from $22 to $160 dollars!
Monthly members increased over %100 to 1.1 million in 2020
Joe Biden is a peloton user
Price on Feb 1st 2021
New Product: Peleton Tread+
You can swivel the camera and screen around to do floor workouts
Price: $4,295
RISK: Will Peloton members return to gyms when the pandemic is over?
Lululemon
They started out selling high end yoga wear
Then expanded into comfortable office wear
Now expanding men’s wear - yoga / casual / office
Mirror
Lululemon bought this company in June 2020 (for $500 million)
It’s just a mirror usually but can become a screen during workouts
Can attend group/private fitness classes
Price: $1,495 ($39 a month for classes)
Price on Feb 1st 2021
Q: Will this product be successful?
celebrity users: Alicia Keys, Ellen Degeneres, Jennifer Anniston, Reese Witherspoon, Gwyneth Paltrow
Online scrapbook - You can pin images to create boards of your interests
Positives:
Price on Feb 1st 2021
People use it to collect ideas - fashion, design, cooking
Easy to customize - the site will recommend you similar images of pictures you upload or pin
442 million monthly active users
Recent IPO (April 2020)
Q: Will this site make money in the future?
Companies can use the site to advertise their products
No negative comments like you find on twitter or facebook
Roblox
Game development:
Provides free simple games for kids (under 14)
33 million daily active users
Anyone can design games and upload them to the site
IPO in early 2021
Q: How does this game make money?
Cons:
Only popular with children, early teens
Users grew due to coronavirus
Making a loss: $203.2 million
Pros:
Has plans to expand into China
Daily active users have increased by 80% in a year
Revenue: $588.7 million (up 68%)
Users make games so costs are low for the company
Sources:
Peleton: https://www.cnbc.com/2020/09/15/peloton-thinks-it-can-grow-to-100-million-subscribers-heres-how.html#:~:text=Peloton%20ended%20its%20latest%20quarter,pay%20for%20its%20digital%20subscription.